1. About the average price of website production costs

(1) Approximate market prices

The production cost of a website cannot be stated unequivocally, but as a guide, it is as follows.

<小規模サイト>・If it's about 510 pages for corporate brochures, it's around 200,000 yen; if it's about 1020 pages to attract customers, it's around 500,000 yen

<中規模サイト>・Around 1 million yen if it's a corporate site with 20 to 50 pages, or around 2 million yen if it's a customer attraction site or EC site

<大規模サイト>・If it becomes a large-scale site with 100 pages or more, it will be 5 million yen or more

As you can see, the cost varies greatly depending on the number of pages and the purpose. Also, the cost fluctuates depending on the difference in the requester. If you ask a production company, they tend to be expensive, but you can expect high quality. On the other hand, if you order freelancing, you can do it at a lower cost, but there are risks.

In this way, since the market price of website production costs fluctuates due to various factors, accurate estimates become important.

(2) Main factors affecting costs

Website production costs fluctuate due to various factors. The three main factors are listed below.

① Number of pages The higher the number of pages, the higher the cost because the number of man-hours involved in production increases. This is because the amount of coding and design work increases.

② The more functions implemented on the website, such as the presence or absence of functions, search functions and inquiry forms, the higher the cost.

③ Design quality When creating a website with a high level of design, labor costs for designers are high. There is a tendency that the higher the quality of the design, such as the built-in layout and image quality of the photos, the higher the cost.

In this way, factors such as number of pages, presence or absence of functions, and design quality greatly influence website production costs. When considering website creation, it is necessary to understand the relationship between these factors and production costs.

2. Market price of website production costs by purpose

(1) Company information site

The average production cost for a corporate information site is approximately 500,000 yen to 1.5 million yen.

The specific costs are as follows.

<表: 企業案内サイトの費用例>Project cost design 200,000 yen coding 300,000 yen content production 300,000 yen operation cost 200,000 yen total 1 million yen </表>

The main purpose of corporate information sites is to introduce company overviews and service details. Therefore, designs are required to have an understated, corporate feel. However, when posting a lot of content, such as videos and galleries, coding and content production costs may increase.

Maintenance costs and domain/server costs are expected as operating costs. Since corporate information sites are often used for a relatively long period of time, it is also necessary to keep in mind that operation costs are high.

(2) Customer attraction sites

A customer attraction site is a website that aims to promote the sale of products and services. Emphasis is placed on content to attract prospects.

Production costs for customer attraction sites fluctuate due to the following factors.

・Number of pages ・presence or absence of video or banner ads ・SNS linkage, etc. ・Level of design attention ・Content volume

The general market price is as follows.

＜Estimated number of pages and cost＞

About 5 pages: 300,000 yen to 500,000 yen

About 10 pages: 500,000 yen to 1 million yen

About 20 pages: 1 million yen to 2 million yen

The higher the number of pages, the higher the cost of content production. Also, if it is equipped with advanced features, coding costs will also increase. When emphasis is placed on design, design costs tend to increase.

On customer attraction sites, the quality of content that attracts prospects is more important than anything else. It is essential to create effective content while keeping production costs down.

(3) EC site

An EC site is a website where products can be sold and paid on the internet. Production costs tend to be more expensive than typical websites.

The reason for this is that advanced functions are required, such as posting a large number of product images and building a payment system. If you ask a major EC site production company, you can expect the following costs.

＜Fee (tax excl.) ＞

Design: 500,000 yen to 1.5 million yen

Coding: 1 million yen to 3 million yen

Payment system: 500,000 yen to 2 million yen

Operating costs (annual): 300,000 yen to 1 million yen

In other words, it is necessary to expect at least 2 million yen, and if it is a full-scale EC site, it will often cost 5 million yen or more. However, in recent years, simple tools for building EC sites have also been enhanced, so if you use them, you may be able to do it at a low cost.

3. Market price of website production costs by scale

(1) Small sites

A small-scale site refers to a homepage with a relatively simple structure, such as a company guide or personal blog. It is characterized by a small number of pages and little dynamic content.

Production costs for small-scale sites are at the following levels.

<料金相場>・Up to page 5: around 200,000 yen ・Up to page 10: around 300,000 yen ・Up to page 20: around 500,000 yen

The higher the number of pages, the higher the cost, but compared to large-scale sites, production costs can be reduced.

The cost breakdown is as follows. ・Design Fee: Around 100,000 yen ・Coding Fee: Around 100,000 yen ・Content Production Cost: Around 20,000 yen/page

By introducing a CMS, it is also possible to reduce coding costs. Also, if you order freelancing, you can save on labor costs.

(Note: The above is just a guide. Actual costs vary depending on specifications)

■3. Market price of website production costs by scale Production costs vary greatly depending on the size of the website. In this chapter, we will introduce market prices for small to large sites.

(2) Medium-sized sites

A medium-sized site refers to a website with about 30 to 100 pages. Mainly corporate sites, customer attraction sites, etc., and sites with certain functions are applicable.

The average production cost for a medium-sized site is around 500,000 yen to 2 million yen. Costs fluctuate due to the following factors.

・Number of pages ・Complexity of design ・Number of functions ・Whether CMS is used ・Production company or freelancer

For example, in the case of the following site, it would be medium sized.

Page Count: 50 Page Design: Simple Features: Contact Form, Blog CMS: Use

In this case, if you ask a freelancer, it's about 800,000 yen, and if it's a production company, it's about 1.2 million yen as a guide.

For mid-sized sites, it's important to pre-define functional requirements. In order to reduce production costs, the trick is to keep the functions to the minimum necessary.

(3) Large-scale sites

Production costs for large-scale sites are generally expensive at 1 million yen or more.

A large-scale site usually refers to a site with the following characteristics.

・The number of pages is 100 pages or more ・Complex design and system construction are required ・Many video and image contents ・Equipped with advanced features such as EC sites

As an example, the cost of a large-scale site for a production company is as follows.

＜Cost＞

Design: 200,000 yen

Design: 500,000 yen

Coding: 1,000,000 yen

Content production: 500,000 yen

Total 2,200,000 yen

On large-scale sites, labor costs tend to be high because man-hours are enormous. Also, since advanced technical skills are required, it is common to place orders with production companies. It is not uncommon for large-scale sites to take as long as six months or more to produce.

4. Market price of website production costs by requester

(1) Production company

When requesting website production, it is common to order from a specialized production company. Production companies are of various sizes, from large to medium, and generally have the following characteristics.

<制作会社のメリット>・A wealth of experience, know-how, and systems are in place, so you can expect safe and after-sales support

・Costs are<制作会社のデメリット> high compared to freelancers ・Major companies are also particularly expensive

Estimated production costs are as follows.

■Small site (about 10 pages) 3 million yen about 5 million yen ■Medium site (about 30 pages)
　　5 million yen, about 10 million yen ■Large-scale site (100 pages or more) 10 million yen or more

In the case of major production companies, it tends to be even more expensive than above. The reason why production costs are high is due to costs such as securing excellent human resources and enhancing support systems.

(2) Freelance

When ordering website creation from a freelancer, the cost tends to be significantly lower than that of production companies.

In the case of freelancing, the approximate cost rate is as follows.

＜Cost rate＞

Small scale: around 200,000 yen to 500,000 yen

Medium scale: around 500,000 yen to 1.5 million yen

Large scale: 1.5 million yen or more

Generally, freelancing has low fixed costs, so labor costs can be reduced. Also, the advantage is that it can be handled flexibly depending on the size of the scale.

However, ordering freelancers also involves risks. Since they are sole proprietors, compensation in the unlikely event of an emergency may be difficult, and schedule management may not be adequate.

That's why it's important to choose a proven freelancer. When placing an order, be sure to check past results, portfolios, reviews, etc.

5. Breakdown of website production

(1) Design fee

In the breakdown of website production costs, design costs account for a large percentage. Design costs include production costs for visual elements such as website screen design, logos, and banner ads.

The cost varies greatly depending on the quality and effort of the design, but the general market price is as follows.

[Market price of design costs] ・Simple design: 50,000 yen to 200,000 yen ・Standard design: 200,000 yen to 500,000 yen
・Luxurious design: 500,000 yen or more

To reduce design costs, it is effective to use free or low-cost templates. However, there are also disadvantages of lacking originality, so it is necessary to make an appropriate decision according to the application.

■5. Homepage production breakdown In this chapter, I will explain the main cost items of website creation. I will introduce specific market prices for each item and hints on how to keep it down, so please refer to them when formulating a budget.

(2) Coding fees

The programming work to actually display the homepage is coding. By coding the design, it is created so that it is displayed correctly on a browser.

Coding costs vary depending on the number of pages and site functionality. The more pages, the more coding effort, and the higher the cost.

Also, when implementing search linked functions or dynamic content, costs tend to be higher because it is more complicated than simple coding.

The specific cost quotes are as follows.

・Simple coding (about 10 pages) around 100,000 yen to 200,000 yen

・Medium-sized coding (around 30 pages) around 300,000 yen to 500,000 yen

・High-performance coding (60 pages or more, with dynamic features) 500,000 yen or more

As you can see, there is a wide range of coding depending on the number of pages and functions, but it is the main cost item that accounts for about 30% to 40% of the total price.

(3) Content production costs

When creating a website, content production is also an important process. Content production costs are the costs of creating content such as text, images, and videos to be posted on the website.

The amount of content production costs varies greatly depending on the content and volume to be produced. For example, the following costs are expected.

＜Estimated cost＞

1 page of text (about 400 characters): 3,000 yen to 10,000 yen

1 image (illustration/photograph): 5,000 yen to 30,000 yen

1 video (about 1 minute): 50,000 yen to 200,000 yen

Thus, the greater the variety and quantity of content, the higher the cost of content production. When hiring a production company, it is necessary to set an appropriate budget according to the size and purpose of the site.

Also, in order to reduce content production costs, there are methods such as using existing sentences and images, and freelance orders from writers and designers.

(4) Operation costs

Even after the website is released, regular update work and costs for maintenance and operation will be required separately.

The main operating costs are as follows.

・Domain fee The average price for obtaining a website URL is around 3,000 yen per year.

・Rental server fee The usage fee for a server that publishes a website is generally around 1,000 yen per month.

・Maintenance/operation costs Approximately 5,000 yen to 30,000 yen per month for operating expenses such as content update work and regular security measures.

As you can see, the lowest operating cost for a website is around 10,000 yen per month, and in the case of a large-scale site, it may cost tens of thousands of yen or more. Considering the cost aspect, estimating operating costs also becomes important during production.

6. How to keep website creation cheap

(1) Selection of appropriate specifications according to the purpose

Choosing the right specifications according to the purpose of the website is important in reducing production costs. For example, if it is a corporate information site, it can be kept low because it only requires a simple configuration. On the other hand, when it comes to EC sites, advanced functions such as product management functions and cart functions are required, and costs are also high.

General specifications and costs by purpose are as follows.

purposes

＜Cost rate (excluding tax) ＞

Company information site about 5 to 10 pages, simple: 200,000 yen to 500,000 yen

About 20 pages of customer attraction site, blog function, etc.: 500,000 yen to 1 million yen

EC site cart function, payment function, etc.: 1 million yen ~

By appropriately narrowing down specifications according to the purpose in this way, unnecessary costs can be reduced.

(2) Use of CMS

One way to reduce website production costs is to use CMS. CMS is an abbreviation for content management system (Content Management System), and it is a tool that makes it easy to update a website.

There are the following advantages of using a CMS.

・Pages can be updated without coding knowledge ・Since templates are used, it is easy to unify designs ・Security measures have been implemented, so it is highly secure

On the other hand, there are also the following disadvantages when implementing a CMS.

・There is a possibility that additional costs will be incurred for function extensions ・There are also CMS that require license fees

While initial costs can be reduced when implementing a CMS, there is also a possibility that operating costs will increase. Therefore, it is necessary to consider the merits and demerits based on the purpose and scale of the site.

(3) Order for freelancers

If you order website production from a freelancer, there is a possibility that costs can be reduced compared to production companies. This is because freelancers do not incur fixed costs such as labor costs or office fees like company employees, so orders can be placed at a relatively low cost.

However, in the case of freelancers, they are sole proprietors, so quality and delivery times are not as guaranteed as production companies. You need to carefully check your track record and reputation.

<フリーランスへの発注のメリット>・Low cost, flexible response can be expected, and there is a possibility that human resources with high expertise can be found

<フリーランスへの発注のデメリット>
・Quality and delivery dates are difficult to guarantee ・Uneasy handling in case of trouble ・Progress management is difficult

Ordering freelancers is suitable for creating small to medium sized websites. Freelancing is an option when you want to drastically reduce production costs or when you want to order from highly specialized human resources.

7. summary

Website production costs fluctuate greatly depending on a wide range of factors. In this article, market prices were shown by purpose, scale, and requester, but the final cost is determined by individual specifications.

As a general market price, it is around 100,000 yen for a corporate information site, about 300,000 yen for a customer attraction site, and 1 million yen or more for an EC site. The market price is 100,000 yen or less for small-scale sites, around 300,000 yen for medium-sized sites, and 1 million yen or more for large-scale sites. If you ask a production company, the quality will be higher, but if you are a freelancer, you can keep costs down.

Selection of appropriate specifications according to the purpose, utilization of CMS, and ordering freelancers are effective methods to reduce costs. Since homepages have a big impact on business, it is necessary to carefully consider production after making a firm assessment of the budget and requirements.

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